For me to be posting something to you on a Saturday, should tell you right off the bat, this must be pretty important! And for anyone using Google AdWords to promote their business, it is VERY IMPORTANT, so please pay attention here.
Right now Google is making some CRAZY changes to their AdWords system. They are going and manually reviewing the landing pages of their advertisers and in many cases BOOTING PEOPLE from their system.
In many cases, they aren’t actually terminating people from the AdWords system but they will raise the minimum click price for their keywords to like $5.00 per click — essentially running them off.
WHAT ON EARTH IS GOOGLE DOING?
I’ve now seen firsthand that Google is turning away people that were spending over $10,000/MONTH with AdWords. Yes, basically telling them “We no longer want your money go advertise somewhere else.”
It’s truly INSANE.
Maybe you’ve been one of the unlucky ones that this has happened to. If not, be prepared for it. Here’s the deal…
It appears as if their latest changes are mostly affecting SQUEEZE PAGES. In other words, landing pages that go for the opt-in before showing a sales letter or the bulk of the site’s content. (Although it’s happening to some sales letter pages too.)
For a publicly traded company that’s under tremendous pressure to continously generate more profit from quarter to quarter, this surely seems like an IDIOTIC move on their part.
OR DOES IT?
I have a ‘theory’ about why they are doing it. Google is supposed to be coming out with a CPA offering very soon. This will allow advertisers to pay Google on a cost-per-action basis, such as by paying PER OPT-IN SUBSCRIBER.
I personally believe they are moving in this direction because of all the CLICK FRAUD.
Anyway… my theory is that Google is very against landing pages that are focused on collecting opt-ins because they hope to SELL THEM with their new CPA offering.
If you currently require a person to register at your site before getting MLS access, I do not believe this will affect you in any way, however, I plan to investigate this on Monday by calling Google direct, and seeing if I can get clarity on that for you, and will let you know what I find out when I find out.
Either way, something crazy is going on with Google AdWords and it’s WIPING OUT some marketers’ revenue. It totally sucks.
This is yet another reason to LEVERAGE your traffic from multiple places and not have all your eggs in one basket.
If you use AdWords for traffic don’t panic. We’ll figure out a solution to all of this and find a way to make it very profitable — that’s almost always the case everytime there is a major change. What seems horrible to some marketers becomes a major OPPORTUNITY to others.
I am in the process of fully investigating this situation and as soon as I have any solid information to share with you about possible solutions, etc. I’ll be in touch about them.
Have a good weekend!!