3 Things To Avoid When Emailing Your List

3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.  There are many things to consider in avoiding many complications.  While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off of your list. 

Aside from that, you also want to avoid any problems with the law and your internet service provider.  There are many laws and rules that are designed to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials.  They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature (everytime) in your opt-in list so you avoid any confusion.  There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable.  Arrange it by using the many tools and technologies available for your opt-in list.  Don’t worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the Internet Service Providers.  Keep your operation legit and clean.  Your reputation as a legitimate businessperson and a legitimate site depends on your being a straight and true marketing strategist.  As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce.  Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered at another time.  There are also bounces because the inbox of the recipient is full at that time.  There are those bounce messages that are simply undeliverable forever.  The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce.  Erase an email account from your list so you have accurate statistics and records as to how many are actually receiving your mail.  You may also want to check the spellings of your email addresses in your list.  One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature on your site and an unsubscribe link in your e-mails.  When someone in your list files a request to be unsubscribed, always take that request seriously.  If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble.  You can be reported to the authorities and maybe blacklisted by many Internet Service Providers.  You will lose a lot of subscribers this way and many more potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters.  It is hard to decipher the age of the recipient and many complaints may stem from these.  Controversial issues also are to be avoided to not be branded by your subscribers.  Stick to the nature of your site and business.

Always remember these tips so you can have a healthy relationship with your subscribers as well as staying within the boundaries of what is allowed in sending e-mails to an opt-in list.

Until next time…

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Ways To Improve Sales Through Your Website

Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows the lifeblood of a business is the traffic of a web site.  More visitors equal more sales.  However, here are some ways you can tweak your sites to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message.  Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them.  If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products.  Remember to speak to an individual in your salesletter, not your whole audience.

The second method is to publish testimonials and comments from your customers.  A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real.  When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

The third method is to use visual representations for the problems and solutions that your product offers.  Not everyone will read your text copy from the head to the tail, but most people will pay attention to images (or video) on your website.

The fourth method:  Offer quality bonuses to accompany your product.  When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it.  Be sure to state the monetary value of your bonuses so people will be even more compelled to grab your great bargain.

Lastly, ask for the sale!  Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale.  Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).

Until next time…

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The Importance of Good Design

The Importance of  Good Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where  good web design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff dress professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same holds true with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, even your background used on Twitter. Every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

Make sure your website looks the best it can be!

Until next time…

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