How does a professional use Facebook to build their business, generate leads, and meet potential clients?
First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest …
Give it a Proper Name: Sure, seems easy enough…but choosing a smart name might mean something entirely different to you than it does to a search engine. The best name to use, if you’d like to be found more often in searches, is the exact name of your business. Using clever phrases or your web domain may seem like a good way to separate yourself from Facebook’s 600 million active users, but more often than not it’ll make you less likely to be found by the very people you’re trying to attract.
Promote Your Page: Like anything else, if you want people to know about something, you have to tell them. So take advantage of Facebook’s widgets and badges and add links to your page on your business website, your blog, your email signature, and anywhere else you can think of. The more opportunities you create to promote your page, the more likely you’ll have a burgeoning fan base before long. The easiest of all these suggestions is your email signature. It amazes me how many people DON’T use this 100% free method of self-promotion. If you don’t do anything else today, add your Facebook Fan Page address to your email signature file!
Advertise: Facebook offers an advertising platform allowing you to buy a simple ad you can target by location, age, or interests. That means, your ad appears before exactly the audience you want to attract. It’s not free, but if you’re serious about building your fan page, it’s a good way to start adding fans that aren’t in your family or social circle, and it can be done amazingly cheap, compared to some PPC methods like Google and Yahoo/Bing. I’ve run campaigns and cost per click were as low as $.05. That’s pretty darn cheap advertising, and I would challenge you to find advertising any cheaper than that anywhere!
Treat Your Fan Page Like an Online Ad and Optimize: Fan page administrators have access to reporting tools and can use the tools to optimize the performance of their page. All posts are given a quality rating based on how many people comment, like, and write posts in response. You can use this quality rating to get a better understanding about what fans want to see from you.
The Facebook Pages platform provides the most effective way for businesses to engage fans on Facebook. But to be successful, you must remember, pages are a two-way conversation, and you need to be present and active. The rewards are great. Embracing this form of interaction will build deeper connections with your most loyal advocates.
If you don’t already have a business Fan Page, visit http://Facebook.com/GetACustomFanPage for more information on how you can have a professionally designed page without all the programming hassles and struggles.
Questions or comments? We’d love to hear from you!