How often do you need to post to your blog?
Since the most prominent bloggers out there are blogging every day – sometimes multiple times a day, many beginning bloggers think they have to match that pace. Not exactly true.
I recommend beginning bloggers commit to at least three posts a week, 5 if you can.
Surely you can come across three things worth telling your readers over the course of seven days. If you can’t then I’d say you aren’t on the pulse of your target audience – which is a different matter entirely.
Anytime you email something to a friend or colleague or make a mental note to read an article later on – BLOG IT. Add to your online storehouse of knowledge.
Many blog tools allow you to schedule your blog’s posts ahead of time. You can schedule a week’s worth ( even a month’s worth) of blog posts in the time it takes to drink a pitcher of Long Island Iced Tea (which is neither tea nor required to be from Long Island – discuss!).
If nothing else… remember these two things:
1 – In the Beginning… these blogs you are doing are not really meant to be read by humans. They are purely for “Search Engine Bait”.
2 – Put anything in your blog you would say to a prospect who is asking you about whatever it is you do.
Once you get the hang of blogging each day… you’ll find something to blog about. Then, don’t forget to Tweet on Twitter that you just posted a new blog. It will help your blog in the search engines! REALLY!
Have a good weekend!