I don’t know about you, but I have stopped turning on CNN these days. All you have to do is turn on the news and listen to one of the so-called “Commentators” or “News Anchors” telling us all how bad things are, and you then begin listening more intently to those ads that run for anti-depressants!
Even our new President is causing wide spread panic every time he opens his mouth and tells the world what a crisis we’re in. 😥
First, the media tells us about 15 people being gunned down, then they show us some cute video human interest story, and just keep smiling the whole time.
C’mon here folks! Are we REALLY going to determine the future of our business and families based on what these bozo’s in the media tell us and how we should be acting and thinking? Our government is casting us into a debt situation this country may never get out of with all these billions in bailouts. Layoffs are going through the roof, and everyone is sitting on their hands waiting to see what happens next.
Every time one of these morons starts spewing off about more bad news for the economy, it makes me realize that we’re not really hearing news… we’re hearing carefully orchestrated bits of information designed to achieve a predetermined response. The media tells us what they want to tell us, and we listen, and respond. Right now, we’re being fed negative in huge junks, not just little bits and pieces.
I’m not saying we aren’t in a recession. Heck, I said the “R” word over a year ago on another blog when no one else was even HINTING that our economy was in trouble. I said then, “Folks, whether you realize it or not, this country is IN A RECESSION.” We’re all feeling the pain, myself included.
But what I’m warning you of is this: If you succumb to all the news reporters telling you about how bad things are, you’ll have a hard time ever recovering from this down time, and depending on what you do with the bad news you’re being fed, you may NEVER climb out of the cellar.
Many fortunes have been made during bad economic times… and I’m here to tell you, this time will be no different. The question is, will you be one of the ones making fortunes, or kissing yours goodbye? The decision is really yours!
I’ve run a business through a recession, and I know what I’m talking about. (I survived two before this one, and I’ll not only survive this one, I’ll thrive.)
The key is to make changes RIGHT NOW in your business strategy. I’m making them in mine, I suggest you do the same!
Here is what I suggest you do:
1 – Shut off the news for 30 days. Stop listening to these morons telling you how bad the economy is. Stop reading the negative in the newspapers. Put your head to the grind and stay focused on your business and your profits. Who gives a rip about which bank failed this week, or which of the automakers is going to buy out the other one? Does that REALLY affect what you’re doing in your business?
Stop believing the hype!
2 – Increase Your Marketing. I know this does not exactly fall under the category of “Cutting Back during Down Times” like many of us have been brainwashed into thinking we should do, but it’s the absolute BEST MOVE you can make right now.
While everyone else is shrinking their business because that’s what they’ve been told they should do to survive, you should be growing yours. I’m not saying you should make irresponsible decisions and spend more than you have and hire 3 people that you can’t afford to hire, but this is a HUGE chance for you to grab a sizable chunk of your niche and marketplace by pushing ahead with an aggressive marketing plan. When the dust settles and those news reports FINALLY start telling us “things appear to be turning around” ( and you KNOW they will turn around ) then you’ll be solidly in control of the top spot in your market… everyone else will THEN start to try and claw their way back into the game… you’ll be looking back and smiling. 🙂
For the first time in over 7 years, I am ramping up my own business’ advertising budget – SUBSTANTIALLY. Because I know, when the storm settles, I’m going to be in a better position than I’ve been in since I started in business for myself in 1989. No question in my mind.
3 – Listen to Winners. Let’s face it, most of us have not been through a depression. Many haven’t actually tried to survive a business through a major recession. So knowing what to do, and when, is not always easy. For many, it’s a guessing game. And if you’ve ever tried to “Guess” when the best time to buy a stock is, you already know, it’s usually too late by the time you made up your mind to buy something. It’s already started going up.
So who do you listen to when it seems everything is going from bad to worse? Listen to positive news… not the garbage these idots on the news channels are spitting out every day.
I’m not a big advocate of the “Rah Rah, You Can Do It” tapes and listening to speakers who make you think that everything is in your mind. But there is some merit to turning off the negative and focusing only on the positive.
I made a personal decision when Barrack Obama got elected that I was going to ignore his platform and just build my business in spite of him. Not that I’m against him personally, I just don’t believe what he is doing with all this porkulus spending is good for anyone, and it’s going to take a long time for this country to dig out from the debt he’s putting us in right now. The question is, will you and your business survive it all?
I am reading only positive “how to build my business bigger and better” news these days and have stopped reading the garbage. The old computer saying “Garbage In – Garbage Out” applies to your brain ESPECIALLY in bad economic times like these.
For some, you may not even have a business. You may be thinking of starting one. Trust me when I say, “There is no better time to start a business than during a bad economy…” I know that doesn’t make sense to some, but to those who understand how and when most fortunes get made, you’re probably looking for more ways to expand your business umbrella right now.
Take a look at this list — do you recognize any of these companies?
What do these companies have in common? That’s right – they were all STARTED during a recession!
Remember, spending doesn’t just “stop” during economic downturns. People are more selective, and they work harder at getting value for their money — but they’re still spending.
So you want to make sure you’re out there where they can see you, and that you offer a superior value to them.
So let the doom-and-gloomers carry on, but don’t listen to them! Instead of waiting for the politicians to ‘spend’ us out of trouble, focus on how you can make more money! That’s exactly what I’m doing. I hope you’ll be doing the same.
Until next time!
P.S. Are you as fed up as I am with all the negative news? Have any other suggestions for growing a business during these down times? Click the comment link and leave your ideas. Would love to see other view points.