Great Article for EBA’s

Good morning all….

 

Hope you had a great weekend.  I am recovering from a stomach bug, but don’t think it’s bird flu or anything. 🙂

 

Just wanted to bring your attention to an article that broke yesterday with CNN Money that is (what I consider) to be a real positive plug (without coming right out and saying so in the article) for EBA’s everywhere… bringing stark attention to what “Traditional Real Estate Agents” do in their “Double-Dipping” and attempts to push their own listings, causing Home Buyers to PAY MORE…..

 

The article will be posted to everyone’s BLOG today (those of you who subscribe to our Blog Service), but just wanted EVERYONE to know about the article.  These are the type of articles I always used to like to keep in my presentation folder when I was talking with a new prospective client.  Here is the full article.  Suggest you print this one and use it.

 

http://money.cnn.com/2006/06/19/real_estate/real_estate_cartel/index.htm

 

Ed

 

Refine Your Marketing Budget for Tough Times

After a few years, most businesses establish a set formula for determining their marketing budget, usually a fixed percentage of revenue. But when economic times get tough, it’s time to make a few alterations.

The mistake businesses make is to simply cut the marketing budget when they experience a downturn in revenue. Big no, no. In an effort to protect their bottom line, they are more likely to bottom out.

Instead of cutting your marketing budget, try making a few refinements:

1. Concentrate on past and current customers. They are more likely to purchase from you, even during difficult economic times. Mail to them more often, call them more often and let them know about special promotions more often.

2. Instead of cutting your marketing budget, refine your marketing message. Customers will be thinking of how they can get more for less, so focus on the value rather than cutting commissions or retainer fees (if you charge one.)  Keep your rates for services the same and use special promotions intermittently.

3. Take a closer look at who your real prospects are. Instead of mass mailing, focus on a more targeted audience. Profile your prospects and find those who have similarities to your past clients. This technique will save you money and elicit a higher response rate.

Ed

Why Your Customers Really Buy – The New Conceptual Selling

This is a book that shows you how to stop selling.

This may not strike you as exactly what you had in mind when you pick up a book with selling in its title. But if you’re a sales professional, it’s almost certainly what you need. Why? Because we are, right now, experiencing a shift in customer consciousness that is dramatically redefining everything we know about selling and fundamentally altering the rules of this ancient profession. To survive in sales today, you’ve got to junk the old rules and take a 180-degree turn on what you do when you “sell.” Read more Why Your Customers Really Buy – The New Conceptual Selling

Stop Wasting Your Time

Life is often what happens to you along the way when you have planned otherwise because there are time wasters out there to throw you off the track. Your performance may not always match your intentions. To help you to increase your productivity each and every day, both on and off the job, here are five easy tips to overcome the major time wasters to help you to stop wasting time. Read more Stop Wasting Your Time