Good Monday morning! Today, I'd like to just get you to think about something for a minute, and then ask you….What make YOUR business unique? And are you telling your potential buyers about it?
As we get closer and closer to the end of another year, I come to you today NOT to try and sell you anything (you guys know I very rarely ever do that anyway)… but to warn you to "GUARD YOUR WALLET!"
As we near the end of another year… it never ceases to amaze me the number of folks who start crying the blues to me about how slow things are.. or how bad lead flow is.. or how far down sales are this year versus last, etc., etc.
Some of you may have already seen this report from the Consumer Federation of America… since it was released back in June… But if you have NOT seen it… it is worth your read. It's the kind of report I used to download and print off to use as ammunition (back in my active brokerage days) when meeting with clients (or potential clients) to discuss the reasons why choosing to use our services (as an EBA) was to their advantage….
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