That may seem like a silly question if you make your living online and work on a computer 10 hours a day. But are you making assumptions about what your website visitors know that might be killing your site conversions or preventing a large number of your site visitors from taking positive actions (or any kind of actions) on your website?
This is an age-old question that I get asked as much as any one thing… "How do I get more traffic to my website?"
Most of you have known me for a very long time, and have been clients of ours for an equally long time. I think most of you know me well enough to know… I don't recommend anything to you that I have not either tried myself, or am currently using in my marketing efforts, and know that it works.
Well.. either most everyone is far too busy working with clients (not the reason I suspect), OR, most everyone is stumped by the question.
My question was:
What is your USP? What makes you different from your competitors — in ten words or less — and gives your customers a powerful, compelling reason to use your service?