"Interruptions are in the eye of the interrupted."
Information that you think is important to your business, may simply be an interruption to your business goals.
An interruption is external. It’s a break in continuity, something unexpected that "pops up" and causes you to divert your attention. Examples: Someone calling your name, an e-mail alert on your computer, a ringing phone, a raindrop falling on your head, a bowling bowl dropped in your lap. Interruptions grab our attention by diverting our focus.
Internet Marketing