As we get closer and closer to the end of another year, I come to you today NOT to try and sell you anything (you guys know I very rarely ever do that anyway)… but to warn you to “GUARD YOUR WALLET!”
There are several things circulating around the Internet right now that you may or may not have received notice of. This post is in case you HAVE received one or more email’s from marketers promoting these things, as well as for those of you who may NOT have gotten word of these promotions making their rounds right now.
First of all… Web 2.0
Most everyone who is on any major marketer’s email list has been hit with the latest and greatest thing called “Web 2.0” You need to pay CLOSE attention here. Are you ready?
The phrase “Web 2.0” was most likely invented by some marketing guru in an attempt to get you to buy something!.. and from what I am seeing… it was a job pretty well done… I have to give him (or her) that. Regardless.. I am here to tell you… (in my humble opinion)… “Web 2.0” is pretty much a bunch of marketing hype right now. There may be SOME validity to some of the hype, but it’s mostly fluff.
Why? Because nobody really knows what it is they are talking about, at least not in the circles I hang with. Enough on “Web 2.0” For the time being, suffice it to say, “Ed recommends YOU SHOULD KEEP YOUR MONEY IN YOUR WALLET!”
The second warning pertains to another big new idea that is being pushed around the net right now. I’ve gotten at least 15 email’s over the past few days from every major Internet Marketer out there… amazingly ALL using the same canned pre-written email, telling everyone about the new “Pipeline Profits” program.
First of all… What is it? Bottom line: It’s about using co-registration leads to build massive lists and to market your products or services to those leads in a systematic approach.
Co-Registration is a very common technique used by marketers and even major corporations. When you sign up for something online, and there’s a bunch of boxes you can check for more information on this or that — THAT’S Co-Registration. A good example is seen when you go and sign up for a HOTMAIL email account (which everyone knows I would NEVER recommend you do!).. but you get the idea.
Does it work? Yes and no. If you have seen the Pipeline Profits video, you’ll see that these guys grossed over $1 million dollars in 90 days… so obviously it works. On the other hand.. it has some serious problems. In my opinion, most emails that get sent to co-registration leads are spam, or at least LOOK spammy… and even if you’re not sending spam, you WILL be accused of it.
I think there is tremendous risk in using co-registration. Consider how it works. You get a bunch of names and email addresses (and IP addresses which supposedly makes it legal). You’ve never met these people, and they’ve never heard of you. You load them into an email program (like ARP) and blast off your message. The guys from the Pipeline Profits video say they are getting 10,000-100,000 new leads a day. Hmmm… do you suppose any of those people will click the “report as spam” button when they receive the first message? You better believe they will… you can almost take it to the bank!
I am NOT saying that it doesn’t work… but this is a technique that I personally would not use, and therefore I am not going to recommend that you use it either.
So, if you have NOT gotten anything in your email boxes about these two “latest and greatest marketing ploys”… consider yourself sheltered and safe. If you HAVE received mail pertaining to either of these, I strongly recommend you “GUARD YOUR WALLET” and steer clear of both of them. Especially the Co-Registration scheme!
I know that everyone is looking for ways to get more leads, but folks, this is NOT the way to do it! Okay?? I’ve studied these things… and want to save you the time and money of falling for either of these marketing gimmicks for your business.
I am in the back pockets of a lot of major marketers, and if and when I find something that I think will TRULY help you with your business, rest assured, I will tell you about it. Until then, “Guard Your Wallet” and keep doing what you’re doing. 🙂