Big Dogs Coming Out to Play with Google

Don’t know if you saw the news on this yesterday, but it looks like more “Big Dogs” are coming out to play with Google. 

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NEW YORK, April 3 (Reuters) – Clear Channel Communications Inc. has struck an exclusive deal to use Google Inc.’s search engine on its radio station Web sites, according to a internal memo obtained by Reuters.

Beginning this month, the company’s seven million Clear Channel radio listeners who visit their Web sites will be able to make Google searches directly from Clear Channel’s sites, the Clear Channel memo to its staff said.

The San Antonio-based radio conglomerate declined comment.

Clear Channel is also deploying Google’s paid search service that serves up advertising based on search terms.

In the near future, the company also plans to display sponsored links from Google that will appear at the bottom of news articles across Clear Channel’s sites.

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If you advertise with Google AdWords, this will be another potential 7 million sets of eyes seeing ads at Clear Channel’s web sites.

 

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